Full Disclosure: Online video has high expectations; a good video can do wonders for your business, but a poorly-made video will often do more harm than good to a business and brand. Audiences judge an organisation on it’s marketing efforts, and a poorly made video reflects poorly on a business. Ensure you understand the concepts of production value and strategy covered in this workshop before you begin filming your own video. Or, if you are concerned about quality, I suggest you hire a professional video production company, as the value is well worth the upfront expense.