Location: ILP Learning Centre | 17 Gould Road Herston, BRISBANE. AUSTRALIA
The 4 hour session will include:
Sherri Fishman is the president of Fishmans Public Relations.
1. Develop key messages. Choose four or five points that best represent your expertise as a business owner in your industry segment and direct the messages to your target audience.
2. It’s OK to “cheat.” For all types of interviews, I recommend using a “cheat sheet” containing your key messages. You can cross them off as you work them into the interview, and as the interview draws to a close you can steer the conversation back to one of the messages that you haven’t been able to get across.
3. Add some color. As you stay on target with your key messages during the interview, support them with colorful anecdotes and examples. Reporters love to work real-life examples into their stories.
4. Simplify. Always speak sincerely, clearly and with conviction. Give simple answers that are easy to understand for anyone who will read the story. Complicated explanations can be provided in a follow-up e-mail.
5. Don’t improvise. If the reporter asks you a question that you don’t have answer for, don’t try to make one up. It’s perfectly all right to say “I don’t know,” and then offer to check with an appropriate source and get back to the reporter with the information as soon as you can.
6. Be gracious. Avoid mentioning your competitors during the interview. You have nothing to gain from speaking about them directly and possibly making yourself look confrontational. If the reporter asks you about the competition, answer generically to the effect that you believe your business is a leader in your segment.
7. Wear a smile. Appearing in a broadcast interview takes some additional preparation. Here’s something you probably haven’t considered: Smile during a radio interview. Yes, no one will see you, but when you smile your voice has a more pleasing tone for the listeners.
8. It’s all about the brand. For TV interviews, always wear clothing with your logo. You want your visual branding to be as strong as your verbal branding. If you don’t have clothing with a logo, make sure you have some “props” with you that show off your brand.
9. Be quick. For a TV interview, you don’t have time to “think.” You want to be prepared with quick and concise responses and stay on message at all times. Avoid rambling.
10. Rehearse. Especially for TV or radio, use your webcam or cell phone to record yourself delivering your key messages and study how you look and sound during the playback. Work on the weak points so that you don’t repeat them on the air.
As The Presentation Coach, Gerald has over 20 remarkable years as a professional speaker, engaging audiences with humour, controversy and plenty of ideas. Gerald has spoken to a wide variety of groups, including business, medical, academic, association, professional and corporate audiences. He’s an engaging, thought provoking speaker and storyteller. Gerald is energetic and professional. He knows how to motivate the the crowd, Quality isn’t expensive..it’s priceless!