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Promotional videos are one of the top forms of online mass communication that you can benefit from using. And with the Internet, is so easy now! All businesses, small and large, are jumping on board to get their start with online video – consumers demand it!

I am a video producer and I have developed this workshop to make video easy to understand for anyone – by the end, you too will understand what goes into a video, and how to make a great promotional video for your business.

The results are clear. While some companies put their in-house marketing teams on the job to produce fantastic promotional videos, people new to video production can often struggle with.

All of the above videos were created using my iPhone 6, a smartphone app (iMovie) and some cool after effects apps (Action Movie)

Narrating over your video

Creating video with smartphone

Using a wireless mic

My Gravity case won't stick

What we will cover;

Step 1: Strategic Planning:

Identify your purpose and strategic goals to your story. We will help you to create a brief, story outline, script and storyboard, decide on your, genre and budget etc.

Step 2: Pre-Production:

Examine planning the technical aspects of creating and filming your video without expensive professional hardware and software.

Step 3: Production:

Whether you decide to create a set or scout a good location, let’s get shooting. We will show you how to make the best of your video shooting days.

Step 4: Post-Production:

Using editing techniques put your video together by fine-tuning the visuals and sound.

Step 5: Distribution & Marketing:

Create a workflow that maximises your impact. Learn about channels of distribution, promotions, media, video search engine optimisation and sharing.

Content of the workshop

Promotional Video Marketing has traditionally been a specialised field. Because you’re interested in learning how to make a promotional video, you will learn the basics for all areas of promotional video production and distribution:

• Choosing a Camera, using lights and good audio:  What Camera, lights and microphone to Buy Depending on Your Budget
• Do-It-Yourself (DIY) Options: Hire a Company or Choose to Do it Yourself
• Strategy: How to Draft up a Video Marketing Strategy that really works
• Script Writing: How to Easily Write a Script that works on Camera

Photos by Ryan Fowler Photography

Full Disclosure: Online video has high expectations; a good video can do wonders for your business, but a poorly-made video will often do more harm than good to a business and brand. Audiences judge an organisation on it’s marketing efforts, and a poorly made video reflects poorly on a business. Ensure you understand the concepts of production value and strategy covered in this workshop before you begin filming your own video. Or, if you are concerned about quality, I suggest you hire a professional video production company, as the value is well worth the upfront expense.